Tony MacFarlane
Good Design on Purpose
The Website for Tony MacFarlane
This is the design portfolio for Tony MacFarlane.
An overview of Tony MacFarlane’s design capabilities. More information about Tony MacFarlane can be found in the About section. An overview of Tony’s web and print design experience is located in the Portfolio.
White papers and other literature concerning Tony MacFarlane’s apporach to design and marketing can be found in the Thought Leadership section. In order to reach Tony MacFarlane, or to contract with Tony MacFarlane, please see the Contact section.
Technologists, inc. (2008–Present)
http://www.technologistsinc.com/
Website showcasing the projects completed by an international engineering contractor. Tony MacFarlane:
- Implemented all site functionality, including stylesheets, jQuery applications and PHP/MySQL
- Directed site architecture based on client requirements
- Collaborated in process flows and user experience decisions
- Collaborated in content development
- Supervised quarterly e-newletter distribution and collaborated in its design and development
- Integrated online marketing strategies with social networks
- Applied SEO best practices and monitored through Google Analytics
Volkswagen Springfield (2008–Present)
http://www.vwspringfield.com/
Digital marketing program for Volkswagen dealership in Northern Virginia. Tony MacFarlane:
- Developed digital marketing plan
- Vetted email marketing vendor, established email marketing system, and initially supervised list growth
- Developed templates for email campaigns, created graphical treatments, and initiallly provided copywriting services
- Leveraged website and email campaign traffic analytics into actionable marketing decisions
- Assisted with Google AdWords inplementation
- Established website architecture and search engine optimization (SEO) best practices
- Developed website layouts and graphics, and assisted with marketing copywriting
- Collaborated with brand strategy and in translating traditional marketing campaigns into digital properties
The Discount Service Center (2008–Present)
http://www.discountservicectr.com/
Digital marketing program for used auto dealership in Northern Virginia. Tony MacFarlane:
- Vetted web hosting vendor
- Leveraged initial turnkey website layout and architecture into a unique site
- Configured and administered vendor’s content management system (CMS)
- Initially provided copywriting services for website
- Developed templates for email campaigns, including graphical treatments and copy
- Leveraged website and email campaign traffic analytics into actionable marketing decisions
- Collaborated with brand strategy and in translating traditional marketing campaigns into digital properties
James Madison High School (2011)
http://www.fcps.edu/MadisonHS/index.html
Website for a high school in Fairfax County, VA. Tony MacFarlane:
- Established site architecture based on client requirements
- Liased between client and design team to establish user experience and process flow requirements
- Developed site layout and functionality
- Collaborated in graphical development and content migration
- Collaborated in development of content management system for client (Based on Adobe Dreamweaver Templates)
- Provided extended client support
- Awarded “2012 Best FCPS High School Website of the Year.”
YCF Group, S.A (2010)
http://www.ycfgroupsa.com/
Website for a construction company based in Haiti. Tony MacFarlane:
- Created site design based on client requirements
- Liased between client and design team to establish user experience and process flow requirements
- Collaborated in establishing site architecture and content development