This collage of royalty-free images was completed in Adobe Photoshop for the American Psychiatric Association. It illustrated the article "Melatonin Effective in Totally Blind People," Psychiatric News, September 1, 2006.

Illustration

See Tony MacFarlane's Professional Portfolio for illustration examples (most recently for Psychiatric News.)
Some of Tony's illustrations are available for single-use licenses.
Because of the nature of illustration, prospective clients need to fill out a request for proposal.

Scientific Illustration

MadMac Creations specializes in the visual display of quantitative data. We will make your data fit to print.

Is your data in a proprietary format that your printer cannot accept? MadMac Creations has 6 years experience in preparing practically any electronic image to legible high-resolution files.

• Conversion Rates = $40 per hr ($25 for AGU members!) As a rule of thumb, consider 7 raw images per hour. Email your requirements.
• Written proposals will be provided for all original illustrations—click here for contact info or email directly.

Logos & Brand Identity

Identity used to be a simple matter of slapping a logo on the side of a van. Even a few years ago, entrepeneurs were just picking clip-art from a CD, and napkin sketches were good enough to get started. Today, in this hyper-paranoid post-bubble economy, your brand is superstitiously stroked with the trendiest swishes and avariciously guarded behind reams of ROI reports. Now you need to test your brand with focus groups and integrate it vertically through many media channels. And your poor little logo is invariably the scapegoat when sales fail to keep up with competitors.

To further complicate the issue, branding has been co-opted by large public relations firms, who have imparted an almost voodoo mystique to it. As a result, people seem to ignore the basic caveats of good branding: confidence in the product and strong customer relationships.

So brand identity isn't easy to price. Obviously, there is a lot to consider. MadMac Creations is particularly experienced in leveraging your look. We can make it all seem simple again.

• Examples
  • Urban Think Tank (Letterhead)
  • Leftovers.com (Industrial Recyclers Logo)
  • CIPS Logo (Medical Imaging Door Sign)
  • CD Application GUI

For immediate attention, please click here for contact information or email MadMac Creations directly.

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*Printing and distribution costs are not included. Printer costs will be discussed after initial consultation.

**MadMac Creations does not assume responsibility for your distribution database. Additional printer charges may be incurred for maintenance of distribution database.