Tony MacFarlane

Good Design on Purpose

Technologists, Inc. Home Page

Technologists, Inc.

Tony MacFarlane project-managed the redesign of this design/build contractor’s website.

Volkswagen Springfield Home Page

VW Springfield Email Blast

Volkswagen Springfield

Tony MacFarlane has been providing digital marketing consultation to Volkswagen Springfield since 2008.

Discount Service Center Home Page

Discount Service Center Email Blast

The Discount Service Center

Tony MacFarlane established the online presence of the Discount Service Center, a used car dealership in Northern Virginia.

James Madison High School Home Page

James Madison High School

Tony MacFarlane developed a website redesign for this high school over the 2011–2012 school year.

YCF Group Home Page

YCF Group, S.A.

Tony MacFarlane redesigned this website for a Haitian design/build contractor.

The Website for Tony MacFarlane

An overview of Tony MacFarlane’s design capabilities. More information about Tony MacFarlane can be found in the About section. An overview of Tony’s web and priont design experience is located in the Portfolio.

White papers and other literature concerning Tony MacFarlane›s apporach to design and marketing can be found in the Thought Leadership section. In order to reach Tony MacFarlane, or to contract with Tony MacFarlane, please see the Contact section.

Technologists, inc. (2008–Present)

Technologists, Inc. Home Page icon

http://www.technologistsinc.com/

Website showcasing the projects completed by an international engineering contractor. Tony MacFarlane:

Implemented all site functionality, including stylesheets, jQuery applications and PHP/MySQL
Directed site architecture based on client requirements
Collaborated in process flows and user experience decisions
Collaborated in content development
Supervised quarterly e-newletter distribution and collaborated in its design and development
Integrated online marketing strategies with social networks
Applied SEO best practices and monitored through Google Analytics

Volkswagen Springfield (2008–Present)

Volkswagen Springfield Home Page icon

http://www.vwspringfield.com/

Digital marketing program for Volkswagen dealership in Northern Virginia. Tony MacFarlane:

Developed digital marketing plan
Vetted email marketing vendor, established email marketing system, and initially supervised list growth
Developed templates for email campaigns, created graphical treatments, and initiallly provided copywriting services
Leveraged website and email campaign traffic analytics into actionable marketing decisions
Assisted with Google AdWords inplementation
Established website architecture and search engine optimization (SEO) best practices
Developed website layouts and graphics, and assisted with marketing copywriting
Collaborated with brand strategy and in translating traditional marketing campaigns into digital properties

The Discount Service Center (2008–Present)

Discount Service Center Home Page icon

http://www.discountservicectr.com/

Digital marketing program for used auto dealership in Northern Virginia. Tony MacFarlane:

Vetted web hosting vendor
Initially designed website layout and architecture
Configured and administered vendor’s content management system (CMS)
Initially provided copywriting services for website
Developed templates for email campaigns, including graphical treatments and copy
Leveraged website and email campaign traffic analytics into actionable marketing decisions
Collaborated with brand strategy and in translating traditional marketing campaigns into digital properties

James Madison High School (2011)

James Madison High School Home Page icon

http://www.fcps.edu/MadisonHS/index.html

Website for a high school in Fairfax County, VA. Tony MacFarlane:

Established site architecture based on client requirements
Liased between client and design team to establish user experience and process flow requirements
Developed site layout and functionality
Collaborated in graphical development and content migration
Collaborated in development of content management system for client (Based on Adobe Dreamweaver Templates)
Provided extended client support

YCF Group, S.A (2010)

James Madison High School Home Page icon

http://www.ycfgroupsa.com/

Website for a construction company based in Haiti. Tony MacFarlane:

Created site design based on client requirements
Liased between client and design team to establish user experience and process flow requirements
Collaborated in establishing site architecture and content development