Tony MacFarlane
Good Design on Purpose
Tony MacFarlane’s Design Porfolio
Since 1998, Tony MacFarlane’s design career has boomeranged between print and web design. Consquently, Tony’s design view represents a synthesis between the two approaches. Some of the freeform approaches to print design has seeped into the web; some of web design’s rigorous architecture has influenced web design.
Print design workflows are now completely electronic—only the end-point media is traditional anymore (and, in the case of tablets and e-readers, this is no longer even a given.) Consequently, Tony is extremely fastidious in his print designs. No deadline is too tight for a good set of master pages, or a style for every single element. His print design portfolio reflects a philosophy that good design is good engineering first.
Web design is no longer so limited that technology has to be cheated to approach print-like layouts. When Tony first started designing web pages, Photoshop compositions were sliced apart and placed into table cells; display type was an image of text; animation needed to be enabled with a Flash plugin. All this is no longer necessary. The most recent examples in Tony’s web design portfolio reflect the most up-to-date advances in modern web design.
