Web Design

MadMac Creations designs web sites using XHTML and Cascading Style Sheets to ensure the most consistent appearance across browsers and other web-enabled devices.

Even on today's world of broadband connections and multimedia streaming, clean optimized web pages are more important than ever. With dynamic, database-driven applications, bandwidth is still tight. In addition, the role of graphics in Web Usability is still suspect, so fully optimized Web Graphics are still a priority.

Rollover graphics are used everywhere. Here are tips for using them judiciously.

Typography is an important method for preserving brand identity on the web. Resolution issues make Web Typography radically different from Print. Scholarly Publishing is particularly sensitive to these issues. Fortunately, Cascading Style Sheets solve just about every typography issue very well.

CSS is the most important design skill to have for the Web. Now content can be divorced from presentation, so the content can be re-purposed for any device. CSS also permits rapid site redesigns and integrates the designer into the development environment at the root level.

Scholarly press is still struggling with the posting of vector images to the web. Maps and graphs that cannot depend on the low-resolution environment of the web have a few alternatives available.

©2004 MadMac Creations
All recommendations are to be used at the reader's discretion, and is subject to change without notice. While a best effort is made to test software and techniques provided, the reader is advised to test thoroughly prior to implementation. MadMac Creations takes no responsibility for any losses accrued, unless Tony MacFarlane has been contracted.